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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

ppc

Should you bid on your competitors’ brand terms? A simple test for PPC

Basecamp recently ran a PPC ad firing back at Google over the fact that they have to pay them what they called a “ransom” so that they appear at the top of the search results.

With competitor brand bidding back in the news, Clicteq’s Wesley Parker shares a simple framework he uses to decide whether it’s a good idea or not.

Let’s play “Cookie Data’s Illegal”: Your move

Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better.

It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology

Spotlight on… Data and Privacy

Let’s play “Cookie Data’s Illegal”: Your move

Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better.

It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”

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