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A day in the life of… Executive Creative Director at Wunderman UK

Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data.

She has more than 20 years’ experience as a creative director, and talks about her role with passion, vim and quirky humour. Econsultancy caught up with her to find out about a day in her life.

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Are Google ranking factors studies just plain dumb?

Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time.  How true is that?  And why might they be losing their relevance?