{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Organisations using free analytics solutions like Google Analytics and Microsoft’s upcoming ‘Project Gatineau’ are less likely to follow best practices, according to a report by Web Analytics Demystified.

The consultancy found companies using free software were more likely to treat analytics as a “casual endeavour”, with 35% of respondents using free solutions reporting only ad hoc use of the tools.

Less than 20% of organisations with licensed solutions admitted the same thing – although, of course, that’s at least partly because Google Analytics users tend to be new to the analytics world.

For the same reason, we suspect, the report found 42% of organisations with free tools had no dedicated analytics resources, compared to 18% of those using paid-for solutions.

Individuals using free tools also had less experience - 64% had less than two years, compared to 32% of their paying counterparts.

In a nut, the findings don’t suggest to us that Google Analytics is a bad thing – it’s helped get analytics on the radar of thousands of sites.

Most of its users, we feel, are less likely to follow best practices because they’re finding their way in, and are likely to scale up to a paid-for platform with dedicated staff, conversion tracking and so on once they see the potential returns.

And the results don’t look perfect for paying users either.

Related stories:
Analytics still widely misunderstood - report

Interview: Eric T. Peterson

Avatar-blank-50x50

Published 25 July, 2007 by Richard Maven

529 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.