{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

A group of US entrepreneurs has launched iRazoo this week, a search engine which uses recommendations from searchers to improve results and rewards them with points.

iRazoo

The founders of iRazoo believe that their idea can improve on the quality of results returned by the major search engines.

Though it enlists the help of people to improve its results, this is not the same concept as Mahalo, the 'human-powered' search engine launched by Jason Calacanis.

While Calacanis pays a team of editors to hand-craft search results for its users, iRazoo's approach is to ask users whether or not they recommend a website while searching.

When you click on a search result it is displayed in a new window, which some internet users may find annoying. A bar is displayed at the top of the new window, asking whether you recommend the website in question, and also allowing you to leave a comment.

Users who login can earn points for each recommendation, to a total of 50 per day. Users can buy prizes with the points they earn, including digital cameras and iPods, though at 58,000 points it will take users a couple of years to get their hands on one.

http://www.irazoo.com/SearchResults.aspx?q=internet+marketing+news&Page=1

It will be interesting to see how iRazoo will prevent users from manipulating the search results - I have already managed to get E-consultancy to the top of the page for 'internet marketing news' by recommending it.

It's not a bad attempt, and the results for the search terms I tried were fairly accurate, and idea of having users recommend results will be very helpful if iRazoo can regulate users to prevent too much gaming of the site.

On the other hand, the toolbar and opening of a new page for each click on a search result may be enough to put off many users.

Graham Charlton

Published 24 July, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (2)

Avatar-blank-50x50

Vicente C. de Jesus

I discovered iRazoo quite accidentally when Googling. It looks and feels fantastic. I don't doubt it will give all the big boys a run for their money!

about 9 years ago

Avatar-blank-50x50

MARIE-SYLVIE L

BONJOURS A TOUS!

MOI J'AI CONNU IRAZOO GRACE A MA FILLE CYNTHIA ,A QUI JE DIT MERCI EN PASSANT CAR J'AIME BIEN SE SITE QUI DONNE DES CARTES CADEAUX ET CELA JUSTE EN CHERCHANT AVEC EUX( MOTEUR DE RECHERCHE IRAZOO ) ET EN DONNANT NOTRE OPPINIONS SUR LES SITES QUE NOUS VISITONS .  CEUX ET CELLES QUI NE SONT PAS ENCORE INSCRIT N'ESITEZ PAS INSCRIVEZ VOUS .

about 6 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.