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Microsoft is set to release a beta version of its web analytics tool this summer, and sneak previews of the Google Analytics competitor have already leaked onto the internet.

 

Ian Thomas of Microsoft gave out a few details of the new tool, code named 'Gatineau', after Dave Naylor had already leaked some details on his blog.

The new tool will allow segmentation of web traffic by both age and gender, with the demographic data to be taken anonymously from users' Live ID profiles.

Thomas said that the target audience is similar to that of Google Analytics, which was upgraded back in May, though he says it won't just replicate its functionality.

The Gatineau project is based on technology Microsoft acquired from DeepMetrix in 2006, and Thomas has previously stated that Microsoft will build up user numbers gradually to avoid the kind of problems experienced by Google.

Further reading:
Web Analytics - Roundtable Briefing, July 2007

Graham Charlton

Published 24 July, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (1)

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Vincent

Well, let's hope MS do a better job than Gogle has so far, especially with solving the achiles heel of all on-line Web analytics applications: you cannot apply new filters to historicall data, as they don't retain raw data logs.

Example: we discovered an internal IP address that was not being excluded from our stats for 6 months, so now have many more hits within all the reports than what it should be in reality.

I posted on the Google development forums, but never had a reply. Suggested they either keep raw data logs for 1 year, or allow users to upload their own server logs.

Anyone else agree?

- Vince

over 9 years ago

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