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The online audience for US newspaper groups is continuing to grow, with record numbers of internet users visiting their sites in the second quarter.

Research carried out by Nielsen//NetRatings for the Newspaper Association of America found a monthly average of 59m people visited newspaper sites during the period.

This equates to 37.3% of all active internet users and an increase of 7.7% over the same period in 2006. Newspaper site visitors accrued nearly 2.7bn page views a month, compared to around 2.5 bn in Q2 2006.

Users also seem to be more engaged with newspaper sites, as the amount of time spent on them has also increased over last year. Users spent a total of 7.2bn minutes reading newspapers online in Q2. 

The figures follow similar growth in the first quarter of the year, while online news audiences have also grown in the UK. The share of UK internet visits to news and media sites was up 19% year on year in April.

Further reading:
US newspaper online ad revenues increase

Graham Charlton

Published 26 July, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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