{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

MySidekick is a social search engine that tries to improve on the search results offered by the major players by learning from the search habits of its users.


Mysidekick monitors the search terms used and the sites that searchers find most useful when searching. These sites are automatically tagged and the tagged sites are highlighted for future searches.

If you click on a search result (the results are powered by Yahoo!) and then return to the search page after some time, MySidekick will take this to mean that this was a successful/useful result. Such results will then move up to the top of the page in the "People's Choice" section.

Mysidekick search results

For instance, after searching for 'internet marketing news', clicking on the E-consultancy link and lingering a while, any future searches now show this blog in the people's choice section at the top of the page.

This raises the question of how easy it will be to manipulate search results, though this may become less of a problem if and when the search engine gains more users.

A couple of other recent search engines have also attempted to harness human feedback to improve on Google and Yahoo!.

Mahalo, from Jason Calacanis, has produced some excellent results for a number of queries but, as it relies on a team of editors to create the results, it will struggle to deliver a comprehensive list of results. It currently has around 4,000 search results.

Another recently launched search engine, iRazoo, gets searchers to recommend links and rewards them with points which they can use to buy prizes.

Graham Charlton

Published 6 August, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.