Trinity Mirror has continued the revamp of its regional news websites with the relaunch of two of its North East titles, Gazette Live and ne

Trinity Mirror is making both websites more interactive, with the addition of blogs, videos, and other user-generated content. This is part of a wider revamp of its web properties, which began with its Liverpool news sites in June.

One interesting aspect is the communities section of the GazetteLive site, which is a range of additional websites covering the Teesside area, specific to postcodes in the area.

This is what Trinity Mirror calls 'hyper-local'  and, despite the intrusive ad on its front page, looks to be a very good idea. Each of the postcode areas has its own blog filled with local news that readers can comment on.

Gazette Communities  

The site has also teamed up with the local university to give students on the mulitimedia journalism course a chance to cut their teeth with some work on the paper's blogs.

The site has had a similar makeover, with more focus on blogs and videos, and the addition of a local business directory, along with interviews with local business figures.

Graham Charlton

Published 8 August, 2007 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

2566 more posts from this author

You might be interested in

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.