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Tee Bee Dee, a US-based social network aimed at the over 40s market, has received $4.8m (£2.4m) in a Series A funding round led by Shasta Ventures and also involving Monitor Ventures.
The investors obviously believe there is a potentially lucrative market in this relatively wealthy demographic.
Tee Bee Dee offers a chance for users to discuss a range of relevant topics and share their experiences with their peers. The site also has a Q&A section, as well as the usual member profiles.
Recent stats show that older internet users, or 'silver surfers' as they are often referred to, are becoming more of a force online. Hitwise stats have the 35-44 age group as the largest online demographic, though over-55s are catching up fast.
Nielsen//NetRatings stats paint a similar picture, showing that one in four Britons online are over 50.
Tee Bee Dee has a more established competitor already in Eons, a social network for the over 50s which raised a massive $22m (£11.4m) in funding in March this year.