Four out of five home shoppers have engaged in ‘flick to click’ shopping in the last year - finding products in an offline catalogue before purchasing them online, according to research.

The Experian poll, covered by The Retail Bulletin, will give cheer to retailers that have integrated their marketing across online and offline channels.

Of the 1,500+ British consumers surveyed, 70% had shopped from home in the last 12 months, and 80% had found an item they wanted in a catalogue and then gone to the web to order it.

Mark Peacock, home shopping consultant at Experian Integrated Marketing, said:

“The days of brands using an 'either/or' communications strategy are well and truly over. It's critical that companies blend their online and offline capabilities to achieve long-term growth.”

Avatar-blank-50x50

Published 14 August, 2007 by Richard Maven

529 more posts from this author

You might be interested in

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.