IPC Connect is taking aim at the UK women's market with the beta launch of goodtoknow, a site that provides tips on women's health, diets and food.
The site is targeting the mass market female audience that currently buys 'real life' magazines which offer practical help and advice. Its three verticals, diet, food and health are aimed at the interests of this group.
The health section of the site offers information on medical conditions and general health, offering tips from experts, while the diet section offers a wide range of diet plans.
The food section contains a searchable database of recipes that have previously featured in IPC's various print titles, as well as expert cooking tips.
The site also has a user-generated element, with users being asked to submit their own stories on health and diets, as well as recipes and tips.
With the site aimed at a possibly less web-savvy audience, the navigation is nice and simple, while the site as a whole is uncluttered and simple to use.
IPC Media has already launched several web versions of its print titles, including Now and Marie Claire. These sites attract around 750,000 monthly users between them - Now on its own accounts for around 40% of total users.