Get some, get some – Google Maps is inviting local business owners to add their company listing to its maps alongside a printable coupon, which can be redeemed offline by consumers.
The move, a push to increase listings and increase reach among SMEs, is interesting not least for the offline focus.

It also suggests that Google wants companies to directly add and edit their listings – previously it has relied on directories such as Yell to provide this data.

Many SMEs are not necessarily e-commerce enabled so the money-off voucher could provide a useful incentive for them to list their business on the Google Map. A key challenge for Google remains the need to raise awareness among SMEs.

The coupon scheme is powered by Valpak, which is a direct mail coupon heavyweight (with what appears to be a rather unnecessary Flash doorway page) focused on the US and Canada.

These coupons do appear to have been rolled out to the UK, in addition to the US, as well as Japan, China and Canada. [Update: Google has confirmed that this is just aimed at the US at present, so UK SMEs will have to wait...] 

US businesses can add or manage your business listing here, and create a cut-out-and-keep coupon here.

Chris Lake

Published 15 August, 2006 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

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