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Photo widget company RockYou has partnered with visual shopping and image search site Like.com to find clothes that are similar to those worn in its photo slideshows.
Like.com, launched at the end of last year, uses image search technology to find bags, clothes and shoes that are similar to those shown in images. If, for instance, you enter a picture of a bag, Like.com will return similar images with prices and details from online retailers.
Like.com's image search will integrate into RockYou's slideshows, so that users viewing slideshows will be shown images of similar clothing, with the option of purchasing from Like.com's partner retailers.
The Like.com results are only been shown alongside slideshows on the RockYou website at the moment, as most social networks prevent advertising. It is unclear whether the feature will be rolled out to RockYou's Facebook widgets.
According to TechCrunch, Like.com is getting $0.80 CPM (40p) on slideshow pages, sharing the revenue with RockYou.