{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Many European companies have yet to recognise the business benefits of ‘Web 2.0’ apps like blogs, mash-ups and wikis, according to a survey by BEA Systems.

The study, conducted in seven European countries, found most organisations (57%) wanted more education about the potential value Web 2.0 offered.

Fewer respondents cited regulation of content and security as barriers to adoption (23% and 20% respectively).

BEA conducted the survey in May and June, interviewing 321 people in France, Germany, Italy, Norway, Spain, Sweden and the UK.

Just over four in ten said “improved interaction with customers” was the main reason to adopt Web 2.0 apps, while 31% pointed to improved employee interaction and 28% cited opportunities to create an easier interface with partners and suppliers.

Eighteen percent of respondents said they would adopt mash-ups within 18 months, compared to 6% that already have.

Related research: SMEs failing to exploit blogs, says study

Avatar-blank-50x50

Published 6 September, 2007 by Richard Maven

529 more posts from this author

Comments (1)

Avatar-blank-50x50

Jon Moody

Interesting findings - particularly that 4 / 10 respondants seeking "improved interaction with customers". So much web 2.0 discussion focuses on "My Website" - there seems to be less attention to the myriad conversations about brands, products and services in websites beyond the control of companies. What many companies have still to wake up to is the valuable customer insight and potential interaction they can gain from consumer-generated media. It's often quicker, cheaper and offers more insight than traditional reactive market research. This opinion mobilises futher opinion and is playing a growing role in consumers choice.

almost 9 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.