Bloggers audience is on the rise in the US with four in ten Americans now reading them regularly, according to a new survey.

But that apparently isn't detracting from other forms of media - only 13% of blog readers said they spent less time reading newspapers, watching TV and so on as a result.

The survey, of 1,000 web users, hints at the effectiveness of blogs as a marketing tool.

Forty three percent of all blog visitors and 61% of the 18 - 24 age group said they had noticed advertising on blogs, while almost a third had clicked on an ad while reading one.

It  also found:

  • Readers are loyal to specific blogs, with 46% of blog readers saying that they visit the same ones regularly.
  • Age is obviously a big factor in awareness, with 90% of the 25-34 age group knowing what a blog is, compared to just 65% of over 65s.

Related stories:
Blogosphere still growing - Technorati
Q&A: Six Apart's Anil Dash on business blogs

Graham Charlton

Published 7 September, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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