E-consultancy estimates that the UK market for e-commerce solutions will be worth around £400m this year, up from £268m when we last valued the market in 2005.

According to our E-commerce Platforms Buyer's Guide 2007, the market has continued to show healthy growth over the last two years, growing by an estimated 22% in 2006. We estimate that the same 22% growth rate will apply in 2007.

Drivers of market growth include:

  • Major retailers driving e-commerce with new and relaunched websites.
    The online success of big companies like Tesco has inspired other big retailers, such as M&S, to revamp their existing websites, or to sell online for the first time, as in the case of Ikea.

    Small and medium enterprises (SMEs) are also playing their part, with more and more moving sales online.

  • Buyers seek marketing-led platforms and better user experience.
    Online retailers now understand that e-commerce platforms are about much more than simply facilitating transactions online. Retailers are realising the benefits of a marketing focus, rather than just thinking about technology for technology's sake. 

    There is also more focus on the user experience. An E-consultancy / Bunnyfoot survey carried out this year found that 72% of UK firms were planning to increase their usability budget over the next year, more than for any other area of digital marketing.

    More than half of respondents to the survey said that improved conversion rates and brand perceptions were a major benefit of usability investment.

  • Retailers tap into ‘social commerce’ to increase sales
    A 2007 survey conducted by E-consultancy and Bazaarvoice found that more than half of all online sellers (51%) consider user-generated content to be either extremely important or very important to company strategy over the next year.

    When thinking about their e-commerce strategy, retailers need to consider carefully how product reviews and UGC will fit into this, and whether this functionality is something they will develop themselves or outsource to a third party.

The E-commerce Platforms Buyer's Guide 2007 provides detail on the issues and trends affecting this sector, with a focus on how to select the right platform and profiles of 20 leading UK vendors.

The 20 suppliers profiled are:

Actinic, ATG, CommerceNow, e-InBusiness, Ekm Systems, Emojo, ePages, Fresca, hybris, IBM (WebSphere), LavaSuite, Magicalia, Maginus, Moneyspyder, Pindar Screen Pages, Shopcreator, Snow Valley, Summit Media, Truition and Venda.

Graham Charlton

Published 12 September, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

You might be interested in

Comments (3)


Mark Steven

surprised not to see any discussion of magento here. the new big player on the e-commerce scene, that certainly puts great user experience at its heart.
we love it.

almost 10 years ago


e-commerce solutions

E-commerce solutions is focused on providing services and solutions that leverage the evolving and innovative business models including the global delivery model and latest technology advancements to allow E-commerce
customers to achieve maximum operational efficiencies, reduce costs, and increase return on investment.

e-commerce solutions

about 9 years ago


Nishant Gautam

Dear Site Owner,

I am Nishant and I am contacting you after looking at your website- .

We are an ISO certified company and one of the very few company which offer Ethical SEO

services with full range of supporting services such as one way themed text links, blog

submissions, directory submissions, article writing and postings, etc.

We are a team of 50+ professionals which includes 18 full time SEO experts. We are proud to

inform you that our team handled 100+ SEO projects and obtained 40000+ manually built links

in the past 1 year.

We will be glad to assist you with offering our services. Please let me know your Interest

so that we can tell you more about Our Services.

Nishant gautam
Online Marketing Executive

Note : - Though this is not an automated email, we keep on sending out these emails to all

those people whom we find eligible of using our services. To unsubscribe from future mails

(i.e., to ensure that we do not contact you again for this matter), please send a blank mail

to Nishant.web@live.com email with NO as Subject.

over 8 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.