Supermarket giant Tesco is to move into the online price comparison market this week, with the launch of a website offering a range of finance products and services. is a joint venture between Tesco and the Royal Bank of Scotland. The site is due to launch on Friday, offering financial services from RBS companies like Churchill, but also from other providers.

Tesco will be joining a busy market, with the likes of, which was valued at £1bn for its recent IPO, and Admiral's already well established.

Price comparison sites have been criticised recently for perceived bias in their listings, so it will be interesting to see if Tesco favours the financial services offered by its partner in the venture.

Related stories:
Tips on producing a shopping comparison feed

Related research:
Shopping Comparison - Roundtable Briefing, June 2007 

Graham Charlton

Published 12 September, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (2)

Ashley Friedlein

Ashley Friedlein, Founder, Econsultancy & President, Centaur Marketing at EconsultancyStaff

Very interesting. A lot of the market players have resented Moneysupermarket's dominance for quite a while so now there is more serious competition coming through ( being the other obvious example) but which are ultimately owned by the "Big Banks". Will be interesting to see how genuinely impartial these sites can be seeing as they have their own products to sell.

almost 11 years ago


Insurance Blog

TescoCompare has launched - but it doesn't offer much over their competitors. It's proving to be an interesting market.
There's as impartial view with some comments here:

almost 11 years ago

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