Tesco's new financial price comparison site was launched by the supermarket giant last week as it moves into a market dominated by confused.com and moneysupermarket.com.

TescoCompare.com is a joint venture between the supermarket and The Royal Bank of Scotland and offers financial services from RBS companies, Tesco itself and other providers. It is currently only offering car insurance quotes.

So how does it compare with other financial comparison sites? To find out, I got a car insurance quote from TescoCompare and the two major players in the UK market, confused.com and moneysupermarket.com.

  • Data entry
    This is the most painful and time consuming part of the process, and the key here is to make it as easy as possible for the customer. All three sites have managed to do this part of the job well, though Tesco seemed to have difficulty recognising my car registration.

    Some recommendations covered in our recent Online Retail Checkout Special report have been applied here, such as the ability to navigate back and forth through the form without losing data, providing links to further information and so on.


  • Range of quotes on offer
    On this score, TescoCompare trails behind its two rivals, though it's early days yet, and it did at least have 15 quotes for me to choose from and another 15 were unable to quote.

    Confused.com could display 25 quotes, while Moneysupermarket gave me quotes from 43 different insurers.

  • Which site has the best deals?
    This will of course vary depending on type of car, age, no claims etc, but moneysupermarket and confused.com both managed to beat Tesco's lowest quote by at least £40, though it's not always easy to compare when you have to take into account the amount of excess, whether a courtesy car comes with the policy, and so on. 

    One useful feature of the Tesco site was the facility to select and compare up to four quotes side by side and look into all aspects of the policy, something which would have been useful on its rivals' sites.


Tesco doesn't have the same range of insurers on offer as its rivals, and the fact that many are from the RBS group may concern some. It currently offers access to just 25% of the UK insurance market, and visitors can compare financial products from 25 brands on the site.

Some of these RBS brands, including Churchill and Privilege, have not appeared on comparison sites before. Research by confused.com, quoted in The Times, claims that only one of the RBS brands made it into the top five quotes in more than 30 searches.

However, it is still a good site to use, and it also claims to compare more features than its rivals, which typically compare around six aspects of policies. If Tesco can bring more insurers on board, it may be able to challenge its rivals.

Related stories:
Confused.com hits out at Direct Line ads

Related research:
Shopping Comparison Engines Buyer's Guide 2006

Graham Charlton

Published 18 September, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

You might be interested in

Comments (3)


Insurance Blogger

Tesco really should have done better with TescoCompare. They've got the technology, the backend systems and the major insurers.

The TescoCompare site is just about promoting their brands to get some of the agregator traffic that they have been missing out on. Whilst the comparison of individual policy details is a step in the right direction, they could have done something a bit better.

Their tv advertising campaign obvioulsy leans on their brand loyalty with customers - I can see this being integrated in to their price checker site fairly soon.


almost 11 years ago


Andy (Edinburgh)

Using TescoCompare.com was infuriating and ultimately a waste of my time as it returned more expensive quotes from the same insurers I'd obtained quotes from on Moneysupermarket.com - and it managed to be a lot more frustrating to use. For example, you can't input your exact address if you live in an apartment or flat as it won't accept characters other than letters or numbers. You are also expected to know the exact specification of any security devices in your car - even standard fit ones. My car has a standard fit alarm and immobiliser but quite frankly, I can't be bothered walking down to the car park to get the owners handbook to find out if the standard fit alarm and immobiliser is Thatcham 1 or 2 approved or whatever - and that's assuming that info is even in the handbook. Anyway, why the hell should I? Any car insurance company worth it's salt should have a database of what comes fitted as standard on popular models. These comparison sites are supposed to be all about convenience. Also, apart from dates, type of claim, etc, you are also expected to know the cost of any claims you've made in the past 5 years "including any 3rd party costs"...?!! I've made several claims in the past and this information was never disclosed by my insurer at the time and was never needed by any subsequent insurer. You can't even leave the field blank as it's required info. It all adds up to a load of extra hassle for nothing. Won't be using it again.

about 10 years ago


H S Oakes (Mrs)

I wanted car insurance, the form kept saying my car did not exist which worried me. When it did find a car a Ford KA Zetec I had to have a quote for a two toned car which mine is not, it didn't list mine. Very confusing, time consuming and incorrect form. I was beginning to wonder if my car was a made up car. I wanted a quote for my Ford KA Zetec l.3 climate not two toned, year of manufacture 2007. Why do you want details of a bump in a car park which happened maybe 5 or 6 years ago, I can remember, when I have got the full no claims discount. Will not use this site again.

over 9 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.