Sky launched a new version of its Sky Sports website last month, adding a range of blogs and podcasts, and redesigning the website’s navigation.

The new site design certainly looks good, but has the site’s usability suffered, as this article suggests?

The main difference between the new version and the old site is the navigation – the old left sidebar has been replaced a header navigation, such as that used by The Times in its recent site revamp.

The old version:

I don’t think that this in itself has adversely affected the navigation, but I do find the blue background an the navigation header offputting, making it harder to quickly distunguish between different links.  

The header is also little too cluttered, while the drop down menus can be a pain, and mean more clicks for the user.

Despite the style, the navigation works as it should, and I found it easy enough to navigate back and forth around the site,

Navigation aside, there are some good additions to the site, More user generated content is normally a good thing - promoting reader comment/discussion on stories will have them coming back to the site more often, making for a stickier experience.

The top right, under the nav bar, is now devoted to the latest video, audio and photos, and users can use the tab to flick between them. In addition, the video content changes as you naigate around different sports sections.

Sky will also show some exclusive web footage via the site, and some Sky Sports events and programming will be streamed online.

Related stories:
Virgin Media to launch sports site to revamp news site 

Graham Charlton

Published 21 September, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

You might be interested in

Comments (1)



Hi, I must admit that the design crew has constantly been improving the header navigation, almost daily.

The redesign actually rocks my socks, the more I use the site, they have implemented many great things, like the lightbox for the images aso.
I love the site daily more, but all in all I still have problems finding articles. 10 Articles on a topic page just isn't enough on busy days and fe. for football having to go to the dropdown box for teams and leagues, or having to visit the archives for entries only 4-5 hours old is a loss IMO.

I agree with the header, although I love blue, so I was used very soon to it.

As a site design, concept I say now, after some weeks of usage 8.5/10. Brilliant concept.
Usability I can't give more than 4 because of harder navigation and then still really bad accessibility.

Nevertheless one of the best designed news (certainly sports) sites IMHO.

almost 11 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.