Google has launched its own version of Del.icio.us; a social bookmarking service called Google Shared Stuff that allows users to share their favourite links with friends.
By adding a button to your browser, you can bookmark any web page you like, label it, then display it on your Shared Stuff page.
You then have the option of emailing the link or web page preview to your friends/contacts, sharing it on Facebook, Digg, Delicious etc, or posting it to a Shared Stuff page.
You can also add and edit your own profile on Shared Stuff, adding photos, work and personal information. Google also has a page where you can view the most popular shared links.