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Yesterday’s papers were full of talk about plans by Tesco to grow its online empire and cause even larger headaches for online retailers in the UK.

Both the Observer and Mail on Sunday report that the supermarket giant is set to announce its long-anticipated move into the online clothing sector – one it has been planning since last year.

The Sunday Times, meanwhile, says the company is expected to announce impressive growth figures for its non-food site Tesco Direct when it reveals its interim results tomorrow, as well as planning to roll out more internet kiosks in its Homeplus outlets.

It is also expected to appoint Tesco.com boss Laura Wade-Gery as chief executive of Tesco Direct - replacing Steve Robinson, who left the company last month as part of a reported 'shake-up' of the web non-food division's senior management.

As with the retailer’s recent launches of its financial comparison service and property exchange tescopropertymarket.com, the move into online clothes sales will see Tesco breaking new ground for a high street supermarket in the UK. It isn’t exactly unexpected, but will still put its competitors on alert.

According to the reports, the company is planning to relaunch its fashion website clothingattesco.com, allowing shoppers to choose from around 180 product lines and contribute their own fashion tips and advice to the site.

Tesco's head of marketing for clothing, Sean Murray, said:

"Not all our customers have access to our clothing ranges in their local stores and many of them have told us how much they would like to be able to buy Tesco clothing online. The best of our clothing ranges will be available through Tesco Direct.”

More details are expected to emerge when the company's results come out tomorrow.

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Published 1 October, 2007 by Richard Maven

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kenny

heya :)

over 6 years ago

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