{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

We’ve recently published our 2007 Email Marketing Buyer’s Guide  and although the sector is as full of challenges as ever, clients and suppliers are still reaping rewards from what is a highly effective channel for acquisition and retention.

Despite the almost total commoditisation of email broadcast services, continuing junk email problems and increasingly discerning consumers, we estimate that the market will be worth £221 million in the UK this year, up 24% from 2006.

That valuation represents the total revenues of the email service providers operating within the market, and follows an increase of 20% in the previous year.

From the research, we find that marketplace competition is driving consolidation and innovation, particularly in the integration of email marketing within broader business strategies and the adoption of more strategic services by clients.

Although there is clearly still some way to go, there is also an increased understanding among marketers of the RoI opportunities offered by best practice email communications.

The guide itself covers 27 email marketing suppliers and service providers, with a list of tips and pitfalls for buyers and a 'SWOT' analysis of the marketplace. It also provides detail on the issues and trends affecting the sector, as well as guidance about how to select the right platform.

The report can be downloaded here. A free sample is available to see the full list of contents.

Avatar-blank-50x50

Published 9 October, 2007 by Richard Maven

529 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.