{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

There are still a few days left to take part in our second annual Online Customer Engagement Survey, which we are carrying out in partnership with cScape.

Those taking part in the research will get a free copy of the full report which will be published next month. 

We felt that last year's report was a groundbreaking piece of work which shed light on how companies were using - or planning to use - Web 2.0 features and technologies to connect with their customers more effectively.

The study also highlighted some of the issues which prevent organisations from delivering an integrated customer experience across channels, and how many were failing in some basic areas (for example working in cross-functional teams or mapping customer touch points).

This year, we have tried to raise the bar to ensure that the survey is (hopefully) an educational process in itself, covering some of the strategies, tactics and issues which have come to the fore since the last report was published.

To improve the final report, we have asked selected internet marketing experts such as Avinash Kaushik and Dave Chaffey to comment on the findings.

The survey takes five minutes to complete - in return for a report which would normally be valued at £150. The closing date for participation is Sunday 21 October.

Linus Gregoriadis

Published 9 October, 2007 by Linus Gregoriadis

Linus Gregoriadis is Research Director at Econsultancy. Follow him on Twitter or connect via LinkedIn or Google+.

139 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.