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Microsoft's new web analytics tool, codenamed Project Gatineau, has been released in private beta - but not yet for sites in the UK. 

Microsoft has been testing the product for the past year - it is based on technology developed by web analytics provider DeepMetrix, which was acquired by Microsoft in May 2006.

Features include outbound link tracking, ROI reports, funnel reports and conversion tracking, as well as others mentioned by Ian Thomas of Microsoft in his blog.

Gatineau can also provide demographic data, something which the company hopes will give it an edge over the competition, particularly, of course, Google Analytics. Users can be segmented by age or gender, with the information taken from their Live IDs.

Microsoft is now accepting applications for beta testing, though the service is currently only available to US users.

Related stories:
Free tool users 'miss point of analytics'
Google gives its analytics tool a sexy makeover   

Graham Charlton

Published 1 November, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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