{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Mark Zuckerberg yesterday announced Facebook ads, a new ad system which will allow advertisers to take advantage of recommendations from Facebook users.

Under the new system, advertisers can create profile pages on the social network with applications and content related to the company's product or service, while users can add these brands as 'fans'.

Once users have connected with an advertiser's profile page, they can share information about that business with their contacts, as well as adding reviews, and interacting with the profile page.

Advertisers can then use these interactions as the basis for Social Ads, which Facebook can distribute to users' contacts based on various criteria.

These Social Ads will then appear in end users' news feeds as product and service recommendations, while ads can also appear on users' profile pages.

According to Facebook CEO Zuckerberg:

“Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people."

"It’s no longer just about messages that are broadcasted out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions to build a new kind of ad system.”

Facebook will also provide 'Insights', which will allow advertisers to data on user activity, demographics, ad performance and trends.

Implications for Facebook:

  • Users will be concerned about how this latest targeted ad system will affect their privacy, though users will be able to turn off these social ads, and Facebook insists that no personally identifiable information will be shared with advertisers when creating social ads.
  • With each Facebook member seeing just two ads per day, supply of the new ads may be scarce, pushing prices up for advertisers. Ads will be sold via an auction based platform.
  • Advertisers need Facebook users to add themselves as 'fans', so brands will need to work hard to coax users to their product's profile pages.

Related stories:
Word of mouth has most influence - Nielsen
MySpace launches new targeted ad platform

Graham Charlton

Published 7 November, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.