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Google has made some tweaks to its AdSense ads in a bid to reduce the number of unintentional clicks.

The clickable area of ads has been reduced to just the URL and ad title, rather then the entire box, following a similar adjustment to Google's paid search ads in April. 

Google Blogoscoped has a mock-up of the new format:

According to Google, the changes will reduce accidental clicks and increase value for advertisers, though some publishers might not be too happy.

And one could question why it's taken this long to happen.

Related stories:
Google launches Adsense for Mobile
Jakob Nielsen and Google on collision course

Graham Charlton

Published 14 November, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (1)

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vinK

This is the biggest bomb Google has dropped on publishers...a real shocker
This has really had a huge impact on my earnings. I witnessed a slump of over 60%. I think the same is being experienced by publishers worldwide.

almost 9 years ago

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