Web 2.0 tools and their business benefits are still an alien concept to many firms' senior management, according to a survey by IT services firm Parity.

The study (via IT Week and PC Pro) found that a third of IT managers had little understanding of Web 2.0 technology, while almost half (47%) of senior managers had yet to 'buy-in' to the advantages it could have for their businesses.

It also revealed:

  • Only 32% of respondents were using Web 2.0 technologies in their firms.
  • Over half (55%) said that the biggest benefit of Web 2.0 was in improving worker efficiency, while 53% said it was the ability for staff to collaborate between different locations.
  • Of those that had deployed Web 2.0 tools, only 11% did so to improve collaboration and streamline processes. The remainder were looking to enhance their content management and search facilities.

Parity’s client relationship manager Rob Banathy said there was “confusion about what Web 2.0 is among business decision makers and IT”.

“There seems to be a difference between the business drivers used to support the business cases for these solutions and the benefits that are reported when they are implemented."

Related stories:
Do your users know their RSS from their elbow?
Why are you using Web 2.0 technologies?
Web 2.0 and customer relationships

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Published 22 November, 2007 by Richard Maven

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