Yahoo!'s Merchant Solutions service was hit by a series of outages yesterday, costing many small business customers dearly on what is thought to have been the busiest day of the year.

Partners of the hosted e-commerce service complained that shoppers were receiving "system unavailable" messages when trying to complete transactions.

And all on a day in which online sales were predicted to reach $700m in the US. 

Yahoo! acknowledged the problems but wasn't able to fix them until after 11PM US time, which was a bit late in the day.

It apologised for the outages, blaming heavier than expected holiday traffic -which is staggering, considering the amount of press out there about how much shopping was expected to take place yesterday.

On the Merchant Solutions site, it says its goal is "to maintain the most reliable e-commerce hosting solution on the Web".

But as surveys have indicated, technical difficulties can have far-reaching implications for etailers, including the 40,000 or so that make up Merchant Solutions' clientele. 

This will have a negative impact on the way customers view these retailers and many customers may choose not to shop with them again.

It seems that Yahoo! has a lot of apologising to do...

Related stories:
Majority of online shoppers experience transaction problems
Why do customers abandon the checkout process?

Graham Charlton

Published 27 November, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

You might be interested in

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.