Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
The average age of UK internet users is on the rise, thanks to the growing online presence of the over-55s, or 'silver surfers'.
This is the finding from Nielsen Online's latest study (pdf). While the under-25's share of the UK internet population has fallen from 29% to 25%, silver surfers' share has increased from 16% to 19%.
The study also looked at the most popular web destinations for both young and old web users:
- Gaming website Miniclip has the youngest average audience age at 28.1, while Marks & Spencer has the oldest, at 46.5.
- The destinations with the oldest average visitor age were mainly familiar high street brands, including John Lewis, TUI, Nationwide and M&S.
- The under-25s' favoured web destinations were predominantly entertainment and social sites, including Bebo, RockYou, and Disney Online.