Virgin has closed Virgin Bets, its sports betting service, less than a year after it launched.

In a notice, Virgin says the site will be shut down for the short term and ultimately replaced by a "new and improved betting product".

Created in association with Betfair, Virgin Bets was launched in May 2007 with the aim of targeting casual gamblers.

It specialised in novelty betting on X Factor, Big Brother etc, as well as offering odds on Premiership football, cricket and other sports.

A Virgin spokesman told E-consultancy:

"Virgin Games is in the process of building a one wallet account across its products to further enhance players’ online gaming experience. However, the objective is to re-launch a new version of the Virgin Bets service – one that can exceed customer expectations – and we will make further announcements on this when appropriate."

Related stories:
Punters let down by online gambling sites
Deval in disguised attempt to ban internet gambling 

Graham Charlton

Published 8 January, 2008 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

2566 more posts from this author

You might be interested in

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.