WonderHowTo is a new site that aggregates a wide range of instructional videos from around the web.

WonderHowTo

The site has been developed by Stephen Chao, a former Fox exec that was fired by Rupert Murdoch after an incident with a male stripper at a meeting.

It is not the first how-to video site on the market - competitors include London-based VideoJug, DIY Network and Howto.tv, which we looked at last year.

According to the company, it seeks to aggregate only the best instructional videos from YouTube and other sources. It claims to be the web's largest how-to site.

The site doesn't host the content itself, but links to around 90,000 videos, using a mixture of software and curators to select and approve videos. Members will also be able to submit and rate new videos.

WonderHowTo videos  

The site is well presented, easy to use and navigate, works quickly enough and already has an impressive range of videos, from DIY advice to teaching your cat how to use the toilet.  

In addition to the video content, there is also the obligatory social element - users can create profiles, message other users, and suggest and rate new videos.

The site hopes to make money from ad sales, which will be handled by Scripps Networks.

It claims to offer "outstanding opportunities for contextually relevant advertising placements".

WonderHowTo has just received funding from General Catalyst Partners, though the amount is undisclosed.

Other how-to video sites like VideoJug, which received £15m last year, are also well funded, so WonderHowTo will have to work hard to gain the edge in an already crowded market.

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Graham Charlton

Published 4 February, 2008 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

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