Video sharing site Dailymotion has launched in the UK with former Google exec Kate Burns at the helm.
The French firm, founded three years ago, bills itself as the largest "independent" video sharing site and has so far established itself in its home country and the US.
And it will be interesting to see whether Burns, who has previously helped Google, DoubleClick and Altavista build up their UK businesses, can achieve similar success at the expense of her former employers.
But it claims to be attracting over 32m unique users per month and around 15,000 new videos per day (YouTube, according to Nielsen Online, had 10.4m unique users in the UK during January and is reckoned to have around 68m monthly unique visitors overall).
Dailymotion also differentiates itself through the quality of its videos – as well as user generated content, it offers officially licensed content from Channel 4, Viacom, Universal and others.
Burns, who will serve as MD, said she would aim to raise its brand awareness and look for new ways to monetise its new UK site's traffic.
"I’m keen to talk to brands about these new ways to reach and approach consumers and create new opportunities for through-the-line interaction.”
Dailymotion received £16.8m in funding last September from AGF Private Equity and Advent Venture Partners.