LinkedIn has launched another new feature, adding profiles of 160,000 companies to the professional networking site.

E-consultancy LinkedIn profile

Clicking on company names on LinkedIn or searching by name will now take you to an overview of that firm, which displays people in your network who work at the company, recent hires, and the most popular employee profiles.

In addtion, key company stats are shown, including office locations, company size, demographics, revenues, and other information:

E-consultancy LinkedIn stats

These LinkedIn company profiles are still in beta, but companies will soon be able to customise and modify their profile pages, adding job vacancies, images, and more information about products and services.

The new profiles are useful for people researching information about a company, as well as offering another way for firms to market themseleves through the site.

The profiles can only be viewed by logged in users at the moment, but they may well show up in Google results for companies in future.

Related stories: 
LinkedIn opens up its platform
LinkedIn gets a new homepage

Graham Charlton

Published 25 March, 2008 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

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Comments (1)


Ian Hendry

An obvious and welcome addition -- and it can't have been tough to do as they had the data anyway -- but this move is far from turning LinkedIn into a useful business directory. Unless you are hiring of course. LinkedIn is really little more than a job site driven and perpetuated by social networking.

To move to a service where I could find useful information on printing companies local to my office is a BIG step and one that's hard for these guys to pull off while the emphasis is on individual profiles storing CVs rather than truly business focused pages with details of why I would buy from the companies they include.

That's why we're building WeCanDo.BIZ...

Ian Hendry

over 10 years ago

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