{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:

1.    Build credibility with Google

Before attempting to rank on a highly trafficked keyword (i.e “Furniture”) you first need to build your credibility with Google. This means you should be seen as relevant source for “furniture” and gain rankings on related niche keywords. Niche keywords have lower SEO competition, hence are easier to rank on.

2.    Find the niches in Google

For furniture, among the many possibilities, we would suggest going for “Ducal Furniture”. This is because it attracts a good number of searches and only has 16,000 sites competing for this keyword in Google UK, compared to 1.3m for “Furniture”. This will be a lot easier to rank on with the right on-site optimisation techniques (i.e meta tags, keyword themes, article marketing).

To find this competition information, look at the number of results that appear for a keyword in Google. This can be a time consuming process, but something that can be outsourced these days.

3.    Produce unique content

To get a ranking on these niche keywords, or any keyword, you must obey the golden rule: produce unique content. Otherwise Google will penalise your site. I have spoken to a lot of webmasters who have moaned about their Google rankings dropping, until I have pointed out the duplicate content on their site.

There are ways to scan for duplicate content on your pages by cutting and pasting your sentences into Google, or using bespoke software systems to automate this for you.

4.    Get technical

Search engine optimisation is certainly not a dark art - it is a science, and you just need to make sure that technically all ticks are in the right boxes for SEO. Given the SEO detail involved on each page on your site, we suggest upgrading to a Content Management System (CMS) that can easily be managed and allow you to rapidly create content.

Within three months of setting up a website using our CMS solution, a client of ours, thejetskireview.com, attracted 3,000 visitors. A CMS  can be seen as a rigid system by some because of its standard templating system, but it can sit in a directory on your site like ours which allows you flexibility on other parts of your site. We use Dreamweaver for the front pages.

5.    Keyword Links, Keyword Links, keyword Links

It is important that you are seen by others as the expert in the field for a particular subject. To do this use keyword links, which are the most powerful form of links available. Instead of a link like www.webefforts.co.uk, a link on a keyword like search engine marketing company will produce far better results. Getting these from other high ranking sites is very important, and will help you pip your competitors at the post in Google. There are various techniques we use to do this, but these are beyond the scope of this article.

I hope this guide helps you identify any part of SEO equation that maybe missing for you, and hopefully achieve the desired result of ranking your site above the competition’s on Google.

This is not a definitive guide, but more search engine marketing techniques can be learned by reading a sample SEO report at http://www.webefforts.co.uk/WebEfforts_Report.pdf.

Related links:
Video: Dr Dave Chaffey talks about SEO quick wins

Avatar-blank-50x50

Published 9 April, 2008 by Max Worton

3 more posts from this author

Comments (12)

Comment
No-profile-pic
Save or Cancel
Avatar-blank-50x50

morgan

This is good advice…getting in with Google is certainly an important task for anyone trying to do anything SEO related. I think you hit the main point good: write great unique content. Once you get that key down (making your unique content sing), then you'll really be on your way to ranking for those niche keywords you want to target. :)

over 8 years ago

Avatar-blank-50x50

john

nice article.. but what is the software to check duplicate content? or the best solution is cut and paste ( paragraph by paragraph) and google it ?

over 8 years ago

Avatar-blank-50x50

maulik

really worth information provided by yours some of the which you mentioned i thinking to try since long time now i got little confident .
keep writing informative things

over 8 years ago

Avatar-blank-50x50

Jens

all said a million times before - but good to remind people that SEO and Online Marketing doesn´t happen in auto pilot mode :-)

over 8 years ago

Avatar-blank-50x50

vincent

@ John,
For checking duplicate content, use the following free online resource:
www.CopyScape.com

over 8 years ago

Avatar-blank-50x50

G

This bit of advice looks like it falls outside Google's advice on paid links (ie you should tell us whether this is a paid for promotion) and the company E-consultancy is promoting is not utilising anything like best practice.
E-consultancy - you can do better than this.

over 8 years ago

Chris Lake

Chris Lake, CEO at Empirical Proof

Sorry G, don't follow - what are you referring to here? The link 'search engine marketing company'? Is that your problem?

Chris
Editor in Chief

over 8 years ago

Avatar-blank-50x50

Will - ArenaFlowers.com

I think G was referring to the irony of having a nice clean link on your blog to a commercial website, with their preferred anchor text and no nofollow. Ie you're giving them some good link juice and, if they've paid to be featured, then it could be argued that under google's paid link guidelines, that this is a paid link. Personally I found it amusing and chuckled when I saw it and when it comes to featuring partners on your blog and giving them some link benefit then, frankly, why not (as long as the article itself is informative and not written solely for the purpose of the link)!
:)

over 8 years ago

Chris Lake

Chris Lake, CEO at Empirical Proof

Ok, let me clear this up:

1) There are no paid links. We don't do paid links. You're working on assumptions that are 100% incorrect.

2) Max runs an SEO agency and is not affiliated with us, but I did invite him to contribute to the blog. Look at the 'Expert Bloggers' in the right sidebar to see others who do this. Max is not a 'partner' in any shape or form, and neither are any of the other experts. We will make this more clear in future.

3) The link was flagged up before publication and I chose to leave it in (knowing fine well that this sort of thing might happen). It seemed fair enough, and in context with the article. A bit cheeky, for sure, but a concise practical example. So I left it in.

4) As Will says, if the article is informative then isn't this ok? You seem to be taking exception because you are a competitor. Would you have complained if we'd linked to a travel website?

5) "The company E-consultancy is promoting is not utilising anything like best practice." Firstly we're not *promoting* anybody. Secondly you need to back up statements like that on best practice. We're well aware that lots of big and small agencies bend the rules all the time.

Appreciate you keeping us on our toes...

Chris

over 8 years ago

Avatar-blank-50x50

Tom

This is a great, starter article, with some good tips to begin your SEO Campaigns. Perhaps the strongest point is the one outlined above regarding fresh content. Fresh content is a major factor in improved rankings within the Google Search Engine.Content is king.

about 8 years ago

Avatar-blank-50x50

seo uk

To check for duplicate content one should try www.copyscape.com If u have duplicate content which sometimes even happens innocently is a big problem.

I f u have unique content and can get you page optimized for your keywords most of the battle is won. after that its just building backlinks by commenting, ezine article publication, social bookmarking etc. the more backlinks you get with keyword in your anchor text the more improvement you will observe in rankings for that keyword. hope this info help this community.

And above all its very important to add fresh content as mentioned by tom above, google dont like stale content and as per my experience its good to add some info to every page once in a month to improve brand value before google.

ur offpage compaign is a wastage if dont have good content in your website. this is the reason why some low pr pages top in ranking defeating high pr pages on google.

almost 8 years ago

Avatar-blank-50x50

Daniel

I think like you made out, that Key word links are so crucial, the take time but the benefits are enormous. excellent blog. please do keep it up. 

over 6 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.