Amazon this week introduced a new service in the US that lets customers buy products from the site by text message.

With the new system, dubbed 'TextBuyIt', mobile users can text a product name, search term or ISBN number to Amazon, and will get the top two results from the search sent back to them.

Customers can then text back if they want to make a purchase, whereupon Amazon will call to confirm the sale. It will be processed using the existing payment and address details.

All this sounds like a lot of hard work to me. I'm not sure why customers would choose to buy products in this way rather than wait until they are in front of a computer and can browse and buy more easily.

According to Amazon's Heather Huntoon though, there has been demand for the service:

"We have a lot of customers who use text messaging extensively. This is how they communicate and want to consume things.  For customers who know what they want and like to use text messaging, TextBuyIt is incredibly simple, convenient, and handy."

The service may also be useful for checking and comparing prices while out shopping. But with only two results at a time, that will be a slow process.

Huntoon said that Amazon had no immediate plans to introduce the TextBuyIt service in the UK. 

Related stories:
Is Kindle Fever pulp fiction?
Ten things Amazon can do better online 

Graham Charlton

Published 4 April, 2008 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

2566 more posts from this author

You might be interested in

Comments (1)



veri good

over 10 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.