Since the world cottoned on to the fact that search engine optimisation was all about linkbuilding, the world's greatest online marketers have been trying to develop Google-friendly, scalable, linkbuilding solutions.

This proved to be a lost cause until linkbait came along.

Suddenly people were able to invest a small amount of money in a project and potentially build thousands or even millions of natural Google friendly links.

The most common linkbait promotion method is getting your content seen on sites such as Digg. But this is often easier said than done.

Today I've been reading the excellent Breaking the Digg Code guide which explains to marketers how to systematically get content onto the Digg front page and in front of thousands of key influencers.

Consultants like myself have been making linkbait more of a science than an art in the last 12 months.

But doing the same with Digg is quite hard thanks to the algorithm and its sometimes unfair editing process.


Published 22 April, 2008 by Patrick Altoft

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Comments (4)


Khalid Saleh

Thanks for mentioning the report. I believe that taking link bait from an art to a science is definitely the right direction for online marketing. It will be interesting to see how things evolve over the next few months.

over 10 years ago



Hey Patrick, are you related to Dick Altoft, the famous WW2 Bletchley Park code breaker?

over 10 years ago


Patrick Altoft, Director of Search at Branded3

Don't think so but you never know.

over 10 years ago


Doesn't all this just mean that if every1 knows to work the system, the system stops working (so to speak) in a marketing point of view. If the social networking systems are designed to market, then all thats happening is that bloggers are visiting bloggers as a return. i.e A visits B, so B visits A. They both have a lionk back - so in the end... it all cx's out. The only people that loose out are those not doing it - But to be honest, I think that the networks will simply change the scoring to prevent that - coz as soon as it does, people will stop using it.

Having said that, I'm only starting out here, and I'm learning a lot about this stuff,.... but its just somthing that I have aniggle about. It just seams that you can increase your HITS by this stuff, but sales? I dunno. People are only vissiting to get a return visit.

about 10 years ago

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