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Snooth is a wine review site that previously covered only the US, but recently launched worldwide and now displays information from sellers in 40 countries.


Having partnered with Globalwinestocks.com, the site now provides price information from 3,000 wine merchants and 5,000 producers. Snooth (a made-up word) now has a database of over 200,000 wines around the world.

Snooth has a visually appealing and intuitive interface. Users can start their search for a wine via a simple search box, entering wine make, type of grape, and so on.

Snooth search results

Results are ranked by average rating, which makes it easier to pick a good bottle. A search for something like 'Rioja' will produce thousands of results, but Snooth has provided some useful filtering options to help people narrow their searches.

Users can narrow their options by price range, type of grape, wine producing region, tags and location of wine merchant:

Snooth filtering options

UK users can search for wine from merchants based in the UK, or by selecting specific merchants from the list:

Snooth merchants list

All these tools are helpful for searchers, while the product pages provide useful information, display other users' reviews, and provide details of where to buy  wines:


So far, so good, but the site does have a few usability flaws. You need to reselect your filtering options for each different search, which can be annoying.

Also, prices on the searches and wine product pages are displayed in dollars, and only change to GBP once you have clicked the 'buy it now' link.

Snooth claims to have over 1m page views per month and makes money via affiliate partnerships with wine merchants. Users that wish to buy wine via the site are redirected to the relevant merchant. The site also claims that its conversion rate of clicks to sales is over 5%.

Thanks to the impressive range of wines and merchants, the site is a very useful way of finding a good bottle of wine. From a UK perspective, it will be much better once there are more reviews and user ratings available but, a couple of usability problems aside, it is an excellent resource.

It's hard to think of too many competitors for Snooth. Love that Wine in the UK provides reviews and ratings but is far less appealing, while SupermarketWine, another UK site, does a better job of aggregating reviews and ratings for wines from supermarkets and off licences.

Related stories:
Virgin Wines relaunches, adds 'wine auctions'
Behavioural targeting – ask your wine waiter

Graham Charlton

Published 2 May, 2008 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (3)


Philip James

Graham - thanks very much for the write up. You really hit the nail on the head, we just launched internationally and we're very excited by that, but you are 100% right there are a few usability glitches that favor those using US$ over other currencies. Am adding that to our (extensive) to do list.

almost 9 years ago


Club Penguin

You really hit the nail on the head, we just launched internationally and we're very excited by that, but you are 100% right there are a few usability glitches that favor those using US$ over other currencies.

about 7 years ago



thank you

almost 7 years ago

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