{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

The company behind pet-owners’ online communities dogster.com and catster.com has received $1m in funding from a syndicate of angel investors.

Dogster Inc., formed at the start of 2004, said the new cash would be used to expand the sites’ features and workforce, as well as to launch sites focusing on other animals.

The investment was led by ex-Goldman Sachs web analyst Michael Parekh, who will join the company's board, and included Joshua Schacter, founder of del.icio.us.

Also involved were Jim Young of hotornot, and Mike Jones, who has just sold Userplane to AOL.

"The $36 billion pet industry represents a large and growing market opportunity as multi-billion dollar advertising and direct marketing budgets go online," Parkeh told Reuters.

Dogster says it has been profitable for over a year and claims to have 250,000 members from over 150 countries.

However, as reported by Techcrunch in July – it is facing increasing competition, including from newcomer PawSpot. While Dogster focuses solely on pets, PawSpot also allows owners to include profiles of themselves.

Avatar-blank-50x50

Published 14 September, 2006 by Richard Maven

529 more posts from this author

Comments (1)

Avatar-blank-50x50

Lucy Green

At least this site has a group that can be sensibly identified and targeted. Pet lovers tend to love talking about their pets and giving advice to each other.

almost 4 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.