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When was the last time you heard anyone ask what online affiliate MANAGERS (not affiliates) want?
There's so much focus on answering the question, 'What do affiliates really want and need?' that we've seemingly forgotten the marketers themselves.
Effectiveness and budget planning relating to affiliate programs are important elements to understand for sure... and we'll soon be privy to details from R.O. EYE and E-consultancy's upcoming Affiliate Marketing Merchants and Agencies Report 2008.
Yet it also makes sense to consider an aspect of affiliate marketing programs from a human resources perspective. In particular, what do affiliate managers feel that they need and are not getting?
I'm taking a short, informal survey of affiliate managers across the globe and appreciate your consideration.
Tell the world WHAT YOU WANT! (and I'll publish the results in a few days)
As an affiliate manager, do you want...
- Better recognition and respect internally among your superiors?
- Better tools to do your job?
- More autonomy -- to be allowed by the boss to "get creative" occasionally, try something new?
- More budget to foster creativity?
- Better understanding from leaders in my company of affiliate marketing as an affordable customer acquisition tool?
- A team environment: less competition and more collaboration with search, email and other channels?
- A better compensation structure?
- A place where I can go to learn from respected experts first, party second?
- A trusted, "go-to" resource on performance-based marketing of all flavors that's up-to-date?
- Less whiners and negativity in our business -- more doers, risk-takers and brotherhood?
How badly do we, as affiliate managers, need each of these things? Maybe we need some more than others.
Jeff Molander is the CEO of Molander & Associates and is a regular guest blogger at E-consultancy. The views of the author do not necessarily reflect those held by the publisher.