There was a lively discussion at a E-consultancy's recent roundtable about paid search marketing, with much of the talk predictably focusing on new services and policies from Google.
One particularly hot topic was the potential impact of Google Suggest on searchers’ behaviour from a marketer's perspective - something we've discussed before.
Those around the table reckoned it was likely to diminish the opportunity to target misspelled keywords in searches, but could attract more traffic to sites with generic brands as their URLs.
But the tool's potential impact on the long tail of keywords was less clear - will it prompt some users to choose shorter but better-worded searches from its suggestions, while others end up selecting longer and more detailed ones?
It will be interesting to see how big an impact Google Suggest has on PPC and SEO in the long run, especially in light of apparent increases in navigational search and other new launches such as Google's Chrome browser.
Meanwhile, we have just started work on our first PPC Bid Management Technologies Buyer’s Guide, which will nicely complement our Search Engine Marketing Buyer’s Guide (which is more focused on the search agency picture).
As such, we have asked the following companies / technologies to submit profiles... do let us know if you think anyone is missing (PS - proprietary bid management technology is a key requirement): Advertising.com (AdLearn), Atlas Search, td Searchware 4, ChannelAdvisor, Coremetrics, dc storm, Dart Search, Efficient Frontier, Kenshoo, Greelight (AdApt), MakeMeTop, Omniture SearchCenter, SearchForce and WebTrends.
Further reading:
Paid Search Roundtable Briefing 2008
Reader comments (8)
7:59PM on 9th October 2008
Sure it will have an impact on misspelled words, but what marketer bases the majority of his or her website marketing on misspelled keywords?
9:00PM on 9th October 2008
I think it will increase the volumes and CPC of the most generics terms, thus making more money for Google. Just had a look on Google.com which already uses suggestions; if you type in "loan", it gives a list of loan related terms. If I was intending to write "loan rates", would I be tempted to navigate to the first word which is in fact "loans"? Probably as it ALSO shows the number of related items 186,000,000 associated with each keyterm, further increasing the propensity to click through?
1:47AM on 10th October 2008
Hi Richard,
Big fan of your blog.
We have not received any request for profile.
Is it possible that you can give us your email address so we can communicate.
Thanks.
Lawson
4:27PM on 31st October 2008
Hi Richard,
I would like to connect and have you include Kenshoo Search. Kenshoo has their own proprietary bid management system along with many other proprietary features that make it (IMHO) the most advanced SEM platform available.
Thanks,
Geoff
geoffrey.shenk@kenshoo.com
10:43PM on 7th July 2009
Nice to see here about some guide for PPC Bid Management Technologies Buyer’s Guide and I am heardly looking for this.....Thanks
9:31PM on 27th July 2009
Here I am talking about JoomlaSoftware. The site owner of this JoomlaSoftware www.thesearchenginepros.com is a great fraud in the world and I am a prrove of his crime. Still he not pay a lot of money for his work that I completed related to admin support and SEO. He use his web-site for similar actvities and makes money. He has also a lot of site by his he daily doing similar type of criminal activities, like internet fraud and he has knowledge over some type of technical activities and thus he know how to increase trafic and makes money using fraudulant activities. His name is Taylor Reaume Owner of Search Engine Pros. He also fraudulent one of my worker and hesitated many time. Please don't share with him any work or any thing .
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8:34AM on 7th November 2009
2:43PM on 18th November 2010
Great article Richard. More PPC and SEO guides here in this site http://www.thesearchenginepros.com/
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