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Only 3% of SMEs are planning to start a corporate blog, according to a survey by hosting provider Fasthosts.

The firm, which questioned 2,000 small businesses, found nearly half would use a blog to drive traffic and interact with their customers, but far fewer were actually preparing to launch one.

It said the findings suggest that SMEs understand the potential business benefits of running a blog, but are failing to put this awareness into action.

"The corporate blogs of large companies are bound by corporate guidelines and gate keepers, so for small businesses there is far greater opportunity for interesting comment and genuine dialogue with customers," said Andrew Michael, CEO of Fasthosts.

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Published 3 October, 2006 by Richard Maven

529 more posts from this author

Comments (3)

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Ania Markowska, Managing Director at True Clarity

I'd totally agree that SMEs could do more to promote themselves with blogs, but where do they find the time to keep a blog current?

about 10 years ago

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Ankit Garg

Well SME could do lot more than just promote themselves through blogs...
they could actually engage their customers(both internal and external) through blogs and other mediums of internet...

over 8 years ago

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Martina Campbell

I have seen corporations take part in social media such as Twitter and blogs. Zappos and Southwest Air to name a couple. I find them infinitely more appealing for having done so.

over 8 years ago

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