With consumers' spending power on the high street expected to be hit by a slowing economy, e-commerce is expected by some to be the one bright spot for retailers this Christmas.

IMRG released its predictions for Q4  yesterday, forecasting a 15% year on year rise in online shopping.

With this in mind, I've taken a look at some other predictions for Christmas 2008 for the UK and US markets...

IMRG / Capgemini:

  • UK shoppers will spend £13.16bn online in the last quarter of 2008, 15% more than Q4 2007.
  • This equates to £215 for every person in the UK, but represents a slowdown compared with the 54% year on year increase in 2007.
  • IMRG predicts that Monday 8th December will be the busiest day for etailers, with £320m of sales. Peak web shopping times are expected between 1pm and 2pm.

Verdict Research:

  • Verdict has a more optimistic outlook, predicting that Christmas online sales in the UK will hit £7bn, a 39.9% increase.

US holiday season - Forrester:

  • A similar pattern is expected in the US, with Forrester predicting that shoppers will spend $44bn in November and December.
  • This would be an increase of 12% over Christmas 2007, but indicates slower growth than in previous years.


  • eMarketer predicts that online xmas sales (November and December) will reach $32bn in 2008, up 10% over 2007.

I'll check again in January to see how accurate these predictions prove to be...

Related articles:
An internet Christmas round-up...
Xmas etail stats round-up

Related research:
Internet Statistics Compendium - October 2008

Graham Charlton

Published 17 November, 2008 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

2566 more posts from this author

You might be interested in

Comments (1)



Do you have the same predictions for 2009?

about 9 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.