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Last week in my SMS primer, I discussed the role of the SMS gateways that provide connectivity to the mobile infrastructure that makes SMS messaging possible. If you've developed a mobile application and need connectivity to the carriers, you'll need an SMS gateway.

There are a number companies offering SMS gateway services. These companies are also referred to as SMS aggregators. Some have direct connections to carriers and others don't. This can affect pricing.

Here are a number of the larger and well-known SMS gateway providers.

Several tips:

  • Be sure to talk to a few providers. Rates will vary from provider to provider and you may find that one provider provides better rates to the carriers that you anticipate you'll be dealing with most.
     
  • If you're planning to leverage Premium SMS billing, be sure to ask the providers about their payment terms. Some offer expedited payment programs that ensure you get paid sooner than you would otherwise if you had to wait for the carrier to settle up with the gateway.
     
  • Many providers also offer pre-built applications, not just connectivity. If you're looking to run a simple SMS marketing campaign, for instance, you will almost certainly be able to leverage a managed service instead of having to build your own SMS marketing application and then acquire gateway service. This can save you a significant amount of money.

Related articles:
Twitter cuts SMS in the UK

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Published 28 November, 2008 by Patrick Oak

82 more posts from this author

Comments (7)

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Keri Allred

Very informative article.  Thanks for sharing.

over 6 years ago

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mobil abonnement

Great information. It was a good read.

over 6 years ago

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koki

SMS gateway provider for Netherlands and Belgium.

The SMS gateway service provides companies and institutions with investment without routing SMS messages. From your own application or system through an Internet link established with the gateway of Picasse. Your  organization is able to integrate SMS in total customer contact channels.

Examples of applications:


• Communication with employees
• Exploit of paid SMS services
• Send or receive information or alerts during emergencies or events
• Communicating with your relations
• Reaching new audiences 

over 6 years ago

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Ian McLauchlan

SMS aggregators and service providers are great if you are sending a few messages or have big pockets becuase they charge per message and that works out very expensive.

Using an in-house gateway like OutboxSMS from Felltech works out a lot cheaper because they connect directly to the mobile network missing out the middleman. You can send unlimited messages for as little as $15 per month flat rate.

Also, an in-house gateway is more resilient because if you lose your Internet connection, you can still send messages!

about 6 years ago

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BHASH

Nice One.

about 6 years ago

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Paul Woods

I would highly rec. txtNation as an SMS Gateway Aggregator. txtNation provide good support and a solid platform for sure - see their trustpilot reviews. I used them from a refer-all for psms and Bulk SMS for my landing pages that needed for mobile billing conversions. Using now a mix of txtNation's SMS gateway and the Payforit system I am very happy with how things are going. txtNation care about their clients. Only slight issue is often on weekends i waited a day or so for a support reply. Rest is great.

over 4 years ago

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Mark Rothert, President at M-M

I'm biased, as I work for the company, but MessageMedia (http://www.message-media.com) should definitely be on your short list. We're a global leader in business text messaging. We deliver to over 1000 carriers in 200 countries around the world. We offer a 100% uptime guarantee and a fully redundant network to ensure message delivery. Besides developer friendly APIs, we also offer user-friendly email-to-SMS and web-based SMS platforms, so you can be up and running in minutes. Finally, we offer around the clock phone-based support at no extra charge.

almost 2 years ago

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