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This week we’ve gone live with our 2009 Affiliate Census surveys which are aimed at producing comprehensive overviews of both the US and UK affiliate marketplaces, from the perspective of publishers.

This research follows our inaugural Affiliate Census published in 2007 which gave some much-needed insight into affiliate businesses, the affiliate lifestyle and relationships between publishers and networks.

This year, we have set up separate surveys for UK-based affiliates and US-based affiliates, and we are excited about the prospect of comparing the findings from both pieces of research.

The surveys cover most of the areas we focused on for the first census, but we have also included various new questions, some of which relate to current market trends and issues such as the rise of voucher sites, the recession and the involvement of Google in the performance arena.

It will be fascinating to see the balance between different types of affiliate and how the mix is changing between areas such as PPC, True Content and Email.

This year the sponsors of the affiliate Census are Affiliate Window in the UK and MediaTrust in the US.

As was the case last time, we’ve also worked in conjunction with Jess Luthi at AffiliateProgramAdvice.com to help get this research off the ground. 

Watch out for the reports which will be published in the spring. US affiliates and UK affiliates can take the survey now and get a free, advance version of the report in return for their efforts.

The study will compliment survey-based affiliate research aimed at merchants and agencies which we carried out last summer in association with R.O.EYE, and which will repeated later this year.

Linus Gregoriadis

Published 8 January, 2009 by Linus Gregoriadis

Linus Gregoriadis is Research Director at Econsultancy. Follow him on Twitter or connect via LinkedIn or Google+.

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