He won the US presidential election in no small part due to a brilliant online strategy, which Barack Obama is encouragingly continuing at his Change.gov website.

Today, the soon-to-be American president launched a new social democracy-in-action feature on the site, The Citizen's Briefing Book.

On it, Americans (or anyone, really), are invited to submit ideas to the new administration as well as to rate or comment on other posted ideas. Like Digg, the most popular ideas rise to the top, and presumably to the attention of the Commander-in-Chief.

This is more than an empowering example of online democracy and the tactics that helped a nation radically change course. It's a strong example of how organizations, large or small, can leverage social media to engage audiences, as well as listen to and presumably address their concerns. To encourage and facilitate participation, the site is searchable, and posts are tagged and categorized.

As if the guy doesn't have enough on his plate before Tuesday's inauguration!

Online marketers and analysts should keep an eye on the Briefing Book to glean best practice ideas for online research, surveys, engagement marketing, and likely, some surprises we haven't even thought of yet.

Rebecca Lieb

Published 14 January, 2009 by Rebecca Lieb

Rebecca Lieb oversees Econsultancy's North American operations.

Follow me on Twitter, or connect with me on Facebook.

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