The Technorati Top 100 consists of the internet's 100 most popular blogs as measured, of course, by Technorati. The blogs on the Top 100 list cover topics from technology to politics to celebrities.

But while the topics covered by the internet's most popular blogs may be diverse, the software that is used to run them isn't.

According to an interesting analysis by Royal Pingdom, a handful of software platforms power most of the Technorati Top 100.

The overview:

Self-Hosted Blogs

  • WordPress: 27.
  • Movable Type: 12.
  • Custom platform: 8.
  • Drupal: 4.

Third-Party Hosted Blogs

  • Typepad: 16.
  • Blogsmith (AOL/Weblogs): 14.
  • 5.
  • Blogger: 3.

All told, while the majority of the blogs in the Technorati Top 100 self-host, over a third do use a third party hosting service. As Royal Pingdom points out, WordPress and Movable Type dominate when you look at both categories:If you combine the hosted and self-hosted versions of Wordpress and Movable Type (i.e. include and Typepad as well), they dominate, claiming 60 of the top 100 blogs.

Interesting, but probably not surprisingly, is the fact that several blog networks own quite a few of the Technorati 100. AOL's Weblogs owns 14 Top 100 blogs, Wired owns 9 and Gawker Media owns 8.

Also interesting: of the blogs using WordPress, very few have upgraded to WordPress 2.7, which we have called "awesome".

For individuals and companies looking at blogging, Royal Pingdom's breakdown is useful in evaluating options as the numbers give some indication of what the market believes are the best options. Here is some additional information that can be useful when considering a blogging strategy.

To Self-Host or Not?

Should you host your blog yourself or using a hosting service?

The most significant advantage of self-hosting is the control it provides. When it comes to maintaining a high level of flexibility over your blog in terms of customization and scalability, there's no substitute to hosting your blog in-house.

The downside of self-hosting is that it requires resources to maintain and expand. If you don't have a resident techie, for instance, upgrading and scaling can be problematic or costly affairs. By outsourcing hosting, many of these problems can be eliminated.

The Software

The publicly-available software used by Technorati 100 Blogs is commercially viable and mature. None is perfect but it's unlikely you're going to run into major inherent flaws with any of them. Each is different, however, and here are some of the selling points for each.

WordPress (Free)

  • Feature-rich.
  • Wide availability of free and paid design themes and plug-ins.
  • A huge developer community.
  • Great spam filtering with WordPress' Akisimet spam filtering system.
  • Open-source.

Movable Type (Free and Paid)
  • Feature-rich.
  • Social networking features, such as profiles.
  • Great support.
  • Can be used to run multiple blogs with a single installation right out of the box.
  • Open-source license for developers and free to individuals and sole proprietors.

Drupal (Free)
  • A full content management platform that can be used for much more than blogging.
  • A robust framework for adding new functionality.

Typepad (Paid)
  • Fully-hosted.
  • Design themes library.
  • Control over advertising.
  • Mobile posting functionality.
  • Professional support. (Free with Paid Options)
  • A hosted version of WordPress.
  • Pre-built themes and widgets.
  • Integrated stats/analytics.
  • Support for over 50 languages.
  • Availability of paid add-ons.

Blogger (Free)
  • Fully-hosted with free hosting of your own domain name.
  • Simple interface.
  • Basic design customization.
  • Mobile posting functionality.


There are a number of great software options for starting up a blog that are widely used by most of the internet's most popular blogs. Most of the software is robust and mature; much of the decision comes down to personal preference. Self-hosting is an ideal option for those with technical resources but professional third-party hosting options are available to take away some of the headaches of self-hosting for those who aren't techies.

Patricio Robles

Published 19 January, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Comments (7)

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Thank you !

over 9 years ago


Douglas Karr

We're a young startup but are moving at lightning speed with exceptional growth because of how different our platform is, Compendium Blogware.  We're built specifically for businesses, especially mid to large size enterprises who wish to leverage content for organic search traffic.  Hope you can take the time out to check us out, you'll find we're much more advanced and years ahead of these other (formidable) platforms.

over 9 years ago


Cheap UK Short Breaks Reviewed

As far as self-hosting goes, if blogging is all you're after then from my experience Word Press wins hands-down. I've looked at the various options out there including the Drupal/Joomla style CMS-cum-Social-Media platforms and Wordpress makes it far easier to simply blog.

If however you're looking to create a blog as part of a bigger website then its a different story however this article concentrates on blogging software. Being an advocate of Word press I can also highly recommend the support forum, whether it is a new feature you'd like to have (which someone else has already thought of, developed and made available to use for free) or a question on how to do something you're almost guaranteed to find an answer! I wouldn't have been able to get my website up and running (and ranking!) so quickly without such an easy tool.

over 9 years ago


Onofis Internet Servisleri


over 9 years ago


Jawed Iqbal

Helpful article Patricio. I have a question regarding Blogsmith;; do they offer hosting to the general public or do they only use the platform for their own blog network?

Also...Which blogging platform are you using for this blog..??



over 9 years ago


Toronto SEO

Great post, definitely look forward to reading some more quality articles in the future. I myself am involved heavily in SEO and search marketing and am always looking for new ways to branch out.

over 9 years ago




great site! very interesting!

Bye, Andrea from italy!

over 9 years ago

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