Google has recently released a new search site called Although there isn’t a Google logo in sight, a quick look at the privacy policy reveals that the site is well and truly owned by Google Inc.

So why have Google launched another search engine? I can only assume that they plan to test some new user interface ideas out on the site. Take a look at the ‘Features’ page and see which new functionality appeals to you as a searcher.

Being a search marketer, my favourite has got to be the ability to drag and drop your site’s listing to the top of the search results! Great for taking screen grabs to show that your website is top of the rankings ... I could see this working well for media owners wanting to show potential advertisers where their site ranks in Google!

I wonder what features will make it out of the test lab?

Damon Lightley

Published 5 October, 2006 by Damon Lightley

Damon Lightley is Owner at and a contributor to Econsultancy. 

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