{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

TV influences consumer buying decisions the most because it costs the most.

That was the finding in a Deloitte survey (as reported by eMarketer) of 5 major global markets, conducted between last September and October

Advertising Influencers

In all the countries surveyed, search results and banner ads were the top form of online purchase decision influencers. Yet go down the tail of the chart and other online channels begin to significantly contribute to that sphere of influence.

Cobble in blogs, gaming, mobile, and even virtual worlds and suddenly online is the #2 purchase decision influencer in the world's top markets, easily trouncing all forms of print media and rising to near-TV levels. And with television spend predicted to drop significantly in the next couple of years, it's more than possible electronic media channels will run neck-and-neck in terms of influence, perhaps sooner than expected.

Rebecca Lieb

Published 21 January, 2009 by Rebecca Lieb

Rebecca Lieb oversees Econsultancy's North American operations.

Follow me on Twitter, or connect with me on Facebook.

160 more posts from this author

Comments (1)

Avatar-blank-50x50

john beck tax foreclosure

almost 8 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.