GoDaddy's ads are regularly banned from the Super Bowl. No reason, reasoned animal-rights org PETA, not to jump on that same bandwagon with a little vegetarian porn.

In a letter from NBC's Advertising Standards department, PETA was advised to remove the following from their spot before the network would sell the non-profit some $3 million worth of airtime (as if):

:12- :13- licking pumpkin
:13- :14- touching her breast with her hand while eating broccoli
:19- pumpkin from behind between legs
:21- rubbing pelvic region with pumpkin
:22- screwing herself with broccoli (fuzzy)
:23- asparagus on her lap appearing as if it is ready to be inserted into vagina
:26- licking eggplant
:26- rubbing asparagus on breast

Yes, all this really does occur in the spot, and the models are hot, too. Take a gander here.

PETA's had great success with online viral campaigns in the past, and this latest effort indicates they're keeping up with their own best efforts. By blogging and republishing NBC's finger-wagging letter, they've garnered oceans of attention and mentions in mainstream media and the blogosphere alike. The high production value video is slick, visually arresting and well produced. Better, it's back up by behind the scenes footage, and "see more of" the models who appear in the shoot.

PETA's marketing genius lies not only in creating, but also in sustaining viral momentum. They're a non-profit with a limited budget, but a fertile imagination that knows how to tell a story in a way that gets others to disseminate that same story as well.

Non profits, NGOs, and public broadcasters have an interesting commonality. Freed of corporate commercial constraints but under tight budgetary and resource strictures, they're often among the most innovative and interesting online marketers.

Rebecca Lieb

Published 28 January, 2009 by Rebecca Lieb

Rebecca Lieb oversees Econsultancy's North American operations.

Follow me on Twitter, or connect with me on Facebook.

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