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Swedish startup Spotify launched its online music streaming service in public beta a few months ago, looking to compete with established music sites like Last.fm.

Offering either subscription or ad supported version of its service, Spotify offers the artist and related tracks radio that is a feature of Last.fm, but has also provided a good range of tracks that can be listened to on-demand.

Spotify

It has been touted as an 'iTunes Killer' by some, but this is misleading as, despite the iTunes-style interface, it doesn't offer tracks for sale through the site yet, allow users to upload their own music, or download to iPods and other MP3 players. The obvious competitors are services such as Last.fm and Pandora, or Deezer, which offers a similar on-demand option.

Using Spotify requires the download of a desktop app, but this took no time at all.

Spotify desktop app

The desktop app resembles the iTunes layout, and has some similar features, such as the ability to drag and drop to create playlists. To get started, you can select a radio station from a selection of musical genres and decades, or simply search for an artist or song title.

The search works well, and results are returned quickly, though it could do with the option of searching by either song, album or artists to make it more accurate. For instance, searching for 'The Fall' returns lots of songs with the word 'fall' in the title, not tracks from Mark E Smith's band. Once you get the results, it does display some suggested artists and albums liked to the search term.

The range of content is what is impressive about Spotify. For instance, there are around a thousand Rolling Stones tracks available on-demand, including a good selection of content from more obscure musicians like Captain Beefheart:

Spotify artist search

The artist pages are a useful resource, offering the chance to scroll through the available songs and even listen to entire albums if you want. The artist radio offers a similar service to that provided by Last.fm, by playing songs by that band and tracks by similar or related artists. It also tells you the other bands that will appear on that radio station, a useful feature.

Spotify artist page

Spotify has deals with the four major labels, as well as a number of independents, which explains the wide variety of music on offer, though publishing rights issues forced the removal of some songs from the service recently. I have been using the free version of the service, though there are premium versions available at around £1 per day or £10 per month.

This is expensive compared to Last.fm, which charges about £1.50 per month, but the option of accessing such a good range of music on-demand is appealing, and if there is enough on there that you like, then it may be worthwhile.

The premium version gives you the ability to invite more of your friends to use the service, improves the search options so you can specify artist / title/year etc in your search, and removes the advertising. On the free version, you need to listen to an advert of roughly around 30 seconds for every half hour of music you play. This can be a little intrusive, but it still beats the radio.

While it has some features in common with Last.fm, such as the ability to discover music by listening to artist radio, it doesn't use your playing habits to provide recommendations, or offer the social network features. With the ad-supported on-demand model, it has more in common with French streaming site Deezer, and provides a better user experience than this rival.

Spotify is still in beta, so you need an invite to use the free service at the moment (thanks to rberrios for my invite), though you can choose to pay for the service. It's an excellent service though, and well worth a try, though an iPhone app to use Spotify on the move would be a good idea.

Graham Charlton

Published 3 February, 2009 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (4)

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emsquared

Get the content and pricing right and subscription music services can do well. Spotify even installs on our linux netbook (wine required) without any great technical fiddling.

over 7 years ago

Michelle Goodall

Michelle Goodall, Online PR/Social Media Consultant at EconsultancySmall Business Multi-user

We're big fans of Spotify in my household. My 5 year old can use it which is testament to its Scandanvian form + function usability.

Simple interface, great search facility, good selection of music. The occasional interruption by Moira Stewart reminding you to get your tax return in on time is worth it in return for the free service.

Better than itunes? possibly. Better than Pandora? definitely...

Interesting to see whether it evolves from subscription model to offering tracks for sale. If it did, I'd consider switching from itunes.

Lots of invitations sloshing about out there, but happy to send my last 3 if you tweet me so you can test it out yourself.

@greenwellys

over 7 years ago

Avatar-blank-50x50

Nick Levine

The viral marketing to encourage user adoption was genius, even if nicked from Gmail.

It's the best music app around right now along with soundcloud.com - which is a sort of Flickr for music, and won the Midemnet award in Cannes.

over 7 years ago

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Mark Chambers, Owner at Mark Chambers Online Marketing

Brilliant, I love this and pay for premium with no ads. The depth of the library is incredible and most of what I want is on there with the exception of a few artists like The Beatles, Pink Floyd and Led Zep. With news that it is losing money, I hope it can find a way to stay profitable.

over 5 years ago

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